@committedsings love you guys!!!
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Sheryl Camp // Trying....
http://aseekersmusings.wordpress.com/2012/01/16/when-we-are-silent/
It's daunting to research a community from afar. I haven't personally ever done it. Not like this. We've gotten the financial aspect handled but are looking for, you know, the place that feels 'right'. How do you describe right to a realtor you've only talked to on the phone? And what exactly do we need? The obvious things....Internet connectivity, cell service, but what else? Pin it down, I tell myself!
So we're left with basic descriptions, at least 3 bedrooms, no less than 2.5 bathrooms, a kitchen that doesn't feel closed in, dedicated gym space, a place well lit for painting/sketching...and so it goes.
Fingers crossed we can get the timing down so there is little overlap and driving cross country with Abbott and Costello hopefully will turn out not nearly as bad as I imagine. Still, I wonder if this will be the last house I own so there is some trepidation. More than a little caution, too. In some ways, moving to a new community feels old hat. In others it feels a relief. I want the journey to resolve itself comfortably. I hope it does. Really. :-)
sherylbreuker Wrote:
This is obvious. Small business can afford to adopt technologies without proven track records. Enterprise has more to lose- and they will.
This is the interview by CBS4 Miami. They called me wanting to know about my experience finding my sister-in-law. Kind of neat. if it happens, I was contacted by both the BBC and Fox today as well.
Imagine awakening only to learn there'd been a major earthquake in Chile, where you have family. We did.Many of our friends know Sheryl's brother Brian and his
My sister-in-law was found approximately 2 hours after the first contact with someone local in her community. Social media is beyond powerful. It's empowering!
Social media = ROTC or Return on Trust & Credibility. I grabbed that from friend, Shashi Bellamkonda and think it incredibly compelling. One of the things we all look for when trying to understand the value of social media is a way to define it so it makes sense en masse. In attempting to define the ROI it gets a little sticky because there are so many different sets of analytics and no one can agree on a standard. For more on my thoughts on that here is an article I recently wrote for Women Grow Business in Washington DC %u2013 Replacing ROI%u2019s Old Monetary Vision.
Last night I was pointed to a great article that actually helps remove some of the mystery around social media and the value it has in the world we live in today. One of the biggest indicators is that social media investment is minor if anything at all, and your return is potentially huge. I%u2019m sharing from the article but I hope you%u2019ll go and read it in it%u2019s entirety.
The SBSI found that nearly one out of five small business owners are actively using social media in their business. Small businesses are increasingly investing in social media applications including blogs, Facebook and LinkedIn profiles.And further to that is this next paragraph by small business owner Dr. Alan Glazier.
%u201CIn order to meet the growing challenges of a tough market last year, I was forced to consider alternative options to keep my business visible,%u201D says small business owner Dr. Alan Glazier, CEO and Founder, Shady Grove Eye and Vision Care. %u201CWith a very small investment in social media marketing, I was able to generate new business opportunities. Our Google ranking is consistently number one for many of the phrases people use to search for eye doctors in and around my city and we have received a %u201Cbump%u201D in terms of new visitors to the site. My blog has been picked up by different news sources and led to media interviews. I am now recognized as a thought leader in social networking within my profession and lastly but most importantly, my marketing budget has been reduced by more than 80%.%u201DLet me just reiterate, the cost of social media is minimal. As stated above, Dr. Glazier lowered his marketing cost by 80%. What could your company do with that 80%?
Of course, it%u2019s not enough to simply create a presence in the online world of marketing venues. People want to have a relationship with those they hire. I would caution you that engagement must be a part of your marketing campaign. Broadcast messages will not build a customer base. You must use tools, video, audio, and messaging systems to encourage a relationship.
Today, small business is winning. It%u2019s winning because they are resourceful and far more attuned to their clients. During an economic downturn such as we have been experiencing for the past 18 months, small business success is a key indicator of the value in social media.
Yesterday Ken wrote here on stardust three key factors to success. Adapt, Adopt, Adjust. This should be every small business%u2019 mantra. Social media must be included in that.
Remember, Social media = ROTC or Return on Trust & Credibility. We build our trust through social communication. Credibility will follow with engagement.
